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76.1% of consumers studied said they could remember
the brand name of a company that gave them a promotional item in the
past year -- versus 53% who could remember a TV or print ad from the
past month, and only 27% recalled an online ad.
Promotional products -- from logo t-shirts to brand-stamped rose petals
-- really work. And there's plenty of research data to prove it.
Which explains why in a search-marketing-mad world the promo products
industry is quietly raking in nearly three times more ad dollars.
More data and tips:
By Research Analyst Hope Hopkins
They’re on your desk, on backs at the gym, on
nightstands and breakfast tables, and each time a free promotional product
is put to use it’s causing an impression.
Promo products from logo-ed mugs to baseball hats are the advertisement that
keeps on messaging … in some cases for years.
Consider this recall rate data:
Banner ads 27%
Print & TV ads 53.5%
Promo products 76.1%
So, although the average promo product -- basically anything you give away
with your logo on it -- often costs more per unit than any other ad unit CPM,
the extra impressions and branding warm-fuzzies make promo products more
cost effective than you may think.
That's why at $16.9 billion spent per year, US marketers are investing
almost three times as much in promotional products than they are in
much-hyped search marketing.
The numbers behind promotional products with our next issue.
If you’d like to talk about promotional products for your clients, please call us at
Richard Tidd
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