Coffee is a beloved beverage that has reached new heights of popularity. From ubiquitous coffee shops to fast-food restaurants offering "gourmet" coffee drinks, people are consuming more coffee than ever before. Since hot coffee is typically enjoyed slowly in a ceramic mug, taking a "coffee break" has become synonymous with taking time to pause, think, and reflect.
This trend presents an excellent opportunity for promotion. By imprinting an advertising or promotional message on a coffee mug, the person holding it is likely to give it prolonged attention. This extended exposure provides ample time for the message to be considered and acted upon.
Moreover, a coffee mug has numerous uses and co-purposes beyond just holding coffee. The weight and permanence of a ceramic mug provide it with staying power, often lasting for years. Even the potential for a mug to break demands that it be handled with care and regard.
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Mad Hatter Promotions, Ltd.